Reach out to friends and influencers to build links Congratulations! With Google Analytics and Search Console configured, your title tags and meta descriptions optimized and great content on each page of your website, you’ve taken care of the on-page site of search engine optimization. Now it’s time to move onto the next step in the SEO process: building links. A great way to start building links to your website is to reach out to your personal network -- friends, influencers and colleagues -- and ask them to help promote your website. If you’re friends with bloggers whose content is relevant for your website, reach out and ask if they’d be interested in writing about you. If your website is

Add engaging, action-focused meta descriptions The meta description is the short snippet of information that appears below your website’s title and URL in Google’s search engine results. Although meta descriptions aren’t a ranking factor, it’s important to give each page on your website a relevant, keyword-focused meta description. One reason for this is that your meta description can have a huge effect on your page’s CTR, or clickthrough rate. A detailed meta description will encourage users to click your result instead of a competing website, increasing your total share of search impressions. Below, we’ve added a meta description to our example page on men’s leather Oxfords. You can see th

Optimize your title tags for each primary keyword Your title tag is the text that Google will display as your page title for every search result, as well as the text that will display in the user’s browser when they visit your page. It’s important that all of your pages have title tags that are optimized for their target SEO keywords. A good title tag should accurately describe the content on your page while mentioning the main keyword you’re targeting for SEO. For example, the “Men’s Leather Oxfords” page on our shoe website above would benefit from a title tag like this: Men’s Leather Oxfords - Browse Shoes and Buy Online This title accurately describes the content of the page (after all,

Make sure each page has great, Google-friendly content In the world of SEO in 2017, content is one of the most important on-page factors for helping your website rank. Before you start any active SEO efforts, it’s important to make sure your website has content that engages and helps its users. Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content. Going into detail might take more time, but it has a positive effect on your website’s ability to rank in organic search for its target keywords. Research also shows that long, detailed pages are more likely to get links than short pages. As time-consuming as it might be to d

Structure your website for your target keywords The structure of your website has a huge effect on its ability to rank. In order to rank effectively for your target keywords, you need to structure your website so that each page targets its own set of closely related, highly relevant keywords. For example, pretend you’re launching a website for a men’s shoe shop. You sell a variety of different men’s shoes, from leather shoes and boots to sports shoes. You’d like each category to rank for its target keywords and attract searchers looking for a specific type of shoe. This means breaking down your website’s structure into categories, with each category aimed at a different search keyword. Below

Google Webmaster Tools offers various utilities to help submitting your site to Google search engine and improving your site’s visibility in the search result. The chance of getting more organic visits increases multifold, once your site is visible to more audience. This helps you to get more revenue from the advertising programs like AdSense as well as more sales in case if your site is an e-commerce site. It is worth to note Google AdSense policy which recommends you to get your visitors from organic searches rather than through social networking sites, referrals or free traffic exchanges. Integrated Google Accounts Features of Google Webmaster Tools We recommend you to use a single accoun

What Is Google Analytics We will discuss here a quick overview of how to properly set up, implement, understand and manage Google Analytics . Google Analytics is a free analytics solution from Google that was designed to give you a complete view of every aspect of activity on your website. Understanding this extremely, useful detailed and thorough program can really be the difference between a successful online business or a quick fling with the world wide web. You will gain a considerable edge over your competition when you know how to understand and analyze the numerous types of data provided by the program. This is a vital, often overlooked part of a successful SEO campaign. Without

Many of our customers will ask is what platform we will use to make their website on or if the site will be coded from scratch. There are a few answers we provide and they are that it depends on the what functions the website needs, the budget the client has to spend, their level of technical ability , if they have a web guy on their team or if they plan on having monthly maintenance on the site. To help determine what is best for your business we have compiled a quick side by side of the 2 platforms we tend to stick to for small to medium sized businesses. Summary Wix or WordPress Flexibility Wix Limited customizability, but all their features and functions are closely controlled, moni