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August 10, 2019

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called someone that can build your website for you. All in all, you’re pretty confident that you can now start a we...

May 10, 2018

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. This is happening because people are using tools like Siri and Google Now to speak their searches, rather than typing them in.

February 12, 2018

1. TAP INTO RECENT PURCHASING BEHAVIOR AMONG FACEBOOK USERS


Early on, Facebook was criticized by advertising analysts as a fun place to hang out, but a network with little commercial intent or potential for consumer insight. That changed early in 2013 when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix.


These companies have access to trillions of data transactions each year. Acxiom exec...

With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to talk to a computer (and have it talk back) was a staple of Gene Roddenberry’s Star Trek, where the Starfleet computer was voiced by Roddenberry’s wife, Majel. The 1970 movie Colossus: The Forbin Project featured a su...

November 13, 2017

In order for  Google Analytics to track your website date, the tracking code must be correctly installed on each page you want tracked.   You can find this code anytime inside your Analytics Profile Settings page.  After you install this code, you can capture a wide variety of data about your Web Site visitors.   Among other statistics, Google Analytics tracks and reports the number of visitors, the average time users spend on...

November 8, 2017

With over 400 million active users, 90% of which are under 35, Instagram cannot be ignored. It is one of the best ways to reach Millennials in today’s competitive marketing world. With so many Instagram accounts, how do we, as marketing experts break through the noise? Three things. Content, creativity, and consistency.

Content

Instagram is more than just amazing pictures and perfect filters. Those images need to come from a wel...

October 23, 2017

Reach out to friends and influencers to build links

Congratulations! With Google Analytics and Search Console configured, your title tags and meta descriptions optimized and great content on each page of your website, you’ve taken care of the on-page site of search engine optimization.

Now it’s time to move onto the next step in the SEO process: building links. A great way to start building links to your website is to...

October 21, 2017

Add engaging, action-focused meta descriptions

The meta description is the short snippet of information that appears below your website’s title and URL in Google’s search engine results. Although meta descriptions aren’t a ranking factor, it’s important to give each page on your website a relevant, keyword-focused meta description.

One reason for this is that your meta description can have a huge effect on your page’s CTR, or cl...

October 20, 2017

Optimize your title tags for each primary keyword

Your title tag is the text that Google will display as your page title for every search result, as well as the text that will display in the user’s browser when they visit your page. It’s important that all of your pages have title tags that are optimized for their target SEO keywords.

A good title tag should accurately describe the content on your page while menti...

October 17, 2017

Make sure each page has great, Google-friendly content

In the world of SEO in 2017, content is one of the most important on-page factors for helping your website rank. Before you start any active SEO efforts, it’s important to make sure your website has content that engages and helps its users.

Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content. Going in...

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