Create your business advantage with amazing digital marketing experiences.
What Is Digital Marketing?
Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.
It's how today's businesses are getting their message in front of their best prospects and customers.
Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services. If you're new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. We get that...
And yes, there are different tactics you'll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships, and making offers your audience will appreciate and respond to.
Why Is Digital Marketing Important?
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing matters, it is where the attention is. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. ... You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.
What Channels Make Up Digital Marketing?
Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.
What Is Digital Marketing Strategy?
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
Robin Web Consulting's strategy encompasses a digital marketing plan that includes basic, short-term, and long-term activities in the marketing field. We will analyze the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the goals of the company and its marketing objectives. We will custom-tailor and implement a business strategy that is unique for your business.
Robin Web Consulting Digital Marketing Strategy Will:
Cover all bases used online by your target market when they are searching for your services.
We will create and manage your Pay-per-click campaigns such as Facebook Ads, Google ads, and Re-targeted ads. We will utilize sales funnels to drive qualified leads to your website.
We will manage and help you build brand awareness using social media marketing.
We will increase your engagement by applying strategies that combine 2 different tactics to grow a fanbase
We will be your SEO mentors as we guide you through the complicated process of getting your site found on local and national search engines.
We will assist with the process of video marketing in which someone from your company will speak or demonstrate a new product or service offered by your business, or even launch a webinar that shows how your product or service can benefit the consumer.