Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. One great way to do this is to share your content on social media more than once. Sounds pretty simple, right? Let’s take a look at a hypothetical example:
Immediately after publishing a new blog post, we promote that post on social media. When we share it with each of our networks, we garner a certain number of clicks for each share. In the chart above, I hypothesize about a post that is sent to Twitter, Facebook, and Google+ immediately after the post goes live. The return on the effort looks great.
What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round.
But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?
Of course, this is a simple (and hypothetical) example, but the point is the more often you share, the more likely you are to get clicks. The big question most of us have is whether this type of thing really is ok?
Sharing your content multiple times on social media can trigger strong reactions. Some people don’t care for the practice of sharing the same content more than once on a social account, but, as is often the case, it is hard to argue with results. Awhile back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice?
The reality is that no one really cares, or even notices. And if they do, what is the worst thing that can happen? I mean, really? One aspect of marketing we often forget is that no one notices everything we do.
Your social media followers aren’t