Make sure each page has great, Google-friendly content
In the world of SEO in 2017, content is one of the most important on-page factors for helping your website rank. Before you start any active SEO efforts, it’s important to make sure your website has content that engages and helps its users.
Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content. Going into detail might take more time, but it has a positive effect on your website’s ability to rank in organic search for its target keywords.
Research also shows that long, detailed pages are more likely to get links than short pages. As time-consuming as it might be to develop long-form content for each of your pages as you build your website, doing so can pay for itself in a greater number of inbound links to each page.
A great way to think about your content is as the solution to someone’s need. We’ve previously written on using Maslow’s Hierarchy of Needs as a source of inspiration for your content. If you can solve a crucial need, your on-page content is far more likely to attract valuable links.
For optimal on-page SEO, include your target keywords in your content occasionally, but don’t overdo it. Google’s algorithm is smart enough to detect keyword stuffing, and it will usually lead to your website being penalized in the rankings for its target keywords.
Instead of stuffing keywords into your content, use them strategically. Add your keywords to H1 and H2 tags on your page. Add long tail keywords to H3 and H4 subheadings. Once you finish writing each page, double check it to make sure your keywords fit naturally into the content.
Try to write at least 2,000 words of content for each page, using your keywords when relevant without overusing them or “stuffing” them into the content.
Use the H1, H2, H3 and H4 tags to mention your primary and secondary keywords, as well as long tail keyword variations you’d like to rank for.
Don’t just write for writing’s sake -- try to answer questions your users might have and solve their problems in your on-page content.