Optimize your title tags for each primary keyword
Your title tag is the text that Google will display as your page title for every search result, as well as the text that will display in the user’s browser when they visit your page. It’s important that all of your pages have title tags that are optimized for their target SEO keywords.
A good title tag should accurately describe the content on your page while mentioning the main keyword you’re targeting for SEO. For example, the “Men’s Leather Oxfords” page on our shoe website above would benefit from a title tag like this:
Men’s Leather Oxfords - Browse Shoes and Buy Online
This title accurately describes the content of the page (after all, it’s a list of men’s leather Oxford shoes) and tells users what to expect after they click through from Google’s search page. It also includes the target keyword (“men’s leather oxfords”) at the beginning of the title.
You can see that the keyword is right at the beginning of the title, attracting the attention of the user and showing Google that our page is relevant. Since our site is structured with each page targeting a specific keyword, “men’s leather oxford” is also highlighted in the page URL.
Google will crop your title tag if it’s longer than 60 characters, so make sure you keep your page titles brief and simple. It’s best to use your target keyword as close to the start of the title tag as possible for optimal SEO.
Start your title tag with your target keyword, then describe what users should expect when they click through to your website.
Avoid stuffing keywords into your title tag. Use your primary keyword once, then add relevant information about your page.
Keep your title tag under 60 character (55 is recommended) so that Google doesn’t truncate it due to excessive length.