How To Start Building Links

Reach out to friends and influencers to build links

Congratulations! With Google Analytics and Search Console configured, your title tags and meta descriptions optimized and great content on each page of your website, you’ve taken care of the on-page site of search engine optimization.

Now it’s time to move onto the next step in the SEO process: building links. A great way to start building links to your website is to reach out to your personal network -- friends, influencers and colleagues -- and ask them to help promote your website.

If you’re friends with bloggers whose content is relevant for your website, reach out and ask if they’d be interested in writing about you. If your website is newsworthy, contact a local paper and ask if they would be interested in reporting on you.

Struggling to attract the attention of bloggers and website owners? QuickSprout has a variety of email outreach templates that, while far from perfect, are useful for developing your link building outreach campaign.

Link building is a slow, gradual process, but it’s often easy to kick-start it in the earliest days of your website by making use of your personal network.

A friend or two linking to your website is often all it takes to put it on Google’s radar and start improving its visibility for some keywords.

One great way to start building links is through guest blogging. Our guide to guest blogging is full of insightful tips on how to reach out to bloggers and earn the opportunity to write for them, building high-value links to your website in the process.

Key Points:

  • If you have existing relationships with bloggers and website owners, feel free to use them to promote your newly launched website.

  • Don’t worry too much about factors like anchor text optimization at this point, since your goal right now is just to establish a strong link profile.

  • If you’d like to earn high quality links from great websites, use our guide to guest posting to discover great blogs and contact their editorial teams.

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